- Operate in a professional and respectful manner;
 - Remain objective and not personalize issues;
 - Balance public trust with private property rights;
 - Develop and implement policies to guide revitalization of the downtown core and to preserve and enhance Shell Beach;
 - Improve and enhance recreational opportunities;
 - Improve streets and infrastructure;
 - Manage the City's budget;
 - Promote the City's tourism-based economy;
 - Guide and facilitate future annexations; and,
 - Collaborate with staff, project applicants, and federal, state, and local agencies in the implementation of various improvement projects, such as a downtown parking facility.
  
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